Flash Study
Flash Studies give insight to the customer’s behavioral and emotional response to the interface design, organization, and information presented during the user's experience.
By using rapid testing methodologies FactOne's Flash Study help assure that customers can easily receive critical information that allows them to accomplish the client's intended objectives.
Faster: Flash Studies are planned, executed and analyzed within a three-day period. In fact, complete results are delivered the morning following data collection. In other words, you could call us on a Monday and have results in your hands by Wednesday morning.
Better: We use our unobtrusive eye-tracking system to capture each participant’s behavior and surveys to record their emotional response. Our process allows for enough customization to provide valuable results for each project. The results are presented in a clear, concise format, which includes representative videos of how participants used the interface.
Cost: The standard cost is $4,000, which includes participant costs. Even at three times the cost you simply will not find an interface usability-testing service that provides the same level of behavioral and emotional insights into your interface design.
When to use
Flash Study looks for top-line strengthens and weakness in the navigation and information design plus looks for any visual confusion in the design of the interface. This type of study is perfect for comparing concept comps or used as a final usability check before a project goes live.
Process
- Scheduling: A Flash Study can be setup with as little as 48 hours notice to FactOne.
Fill out and submit the Flash Study form or give Ron a call at 801-652-0766.
FactOne will confirm testing date within four hours during regular business hours via phone and/or email.
- Study Design: A final study design will be posted for your approval by noon on the day of testing.
- Data Collection: Flash Studies are generally run Monday – Friday by 5 p.m.
- Materials: FactOne must be given testing materials by 10 a.m. on the day of testing.
- Participants: Participants are selected from FactOne’s database using general demographic criteria.
- Behavior: Each participant’s behavior is recorded using FactOne’s eye-tracking technology.
- Emotional Response: Participants are given FactOne’s standard survey to help gauge their emotional response to the Web experience. Participant interviews may be added as an option.
- Results: The following results are presented back to the client by 11:30 a.m. the following morning:
FactOne’s summary of key findings and recommendations.
Clicks vs. considerations on each interface.
Scan path graphs for each interface.
Video of eye tracking that represents key behavior for each interface.
Survey and interview results.
|
